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Amy, Elkemi Myrtleford | 18 hours ago

Spring and Summer Wear for the Whole Family

The warm days are finally here, and the shop is full of new stock for every member of the family. Whether you're heading to Lake Buffalo for the day, catching up for a long lunch in town or just trying to keep the kids cool, here's what we're loving this season.

For her: easy dresses and pieces that work hard

If there's one thing you need this summer, it's a dress you can throw on and forget about. The Betty Basics Sunset Tiered Maxi Dress in a red Mediterranean print is light, flowy and made for hot days. Wear it with slides for a lazy Sunday or dress it up with gold earrings for dinner.


Love a bit of print? The Lucy Cotton Shirt Dress in Blue Shell Print is 100% cotton, so it stays cool, and the self tie belt means you can wear it cinched or loose. It also looks great worn open over a tank with the Sass Beth Tailored Pant in blue and white.


For something a little more fun, the Shirred Maxi Dress in Pink Choc Polka Dot is comfy, flattering and stays put all day.

Swim season is here

Our new swimwear range is all about matching sets. The Roxy Swell Bralette and High Leg Cheeky in Powder Blue have a cool retro surf feel, while the All About Eve Phoenix Rib set in Wine is soft, textured and so flattering. If you like a bit more coverage, the Rip Curl Premium Surf pieces in black and the Roxy Beach Classic Tankini are easy to wear and easy to mix and match.


Top tip: pop a Roxy Carter Coverup or a Rip Curl Paraiso Surflite Tee in your bag for when you're heading from the river to the bakery.

For him: tees, shorts and caps

The guys are easy to dress in summer. A good tee, a pair of shorts and a cap, and they're set. The Rip Curl Archive Stack Loose Tee in Black and the S Series VC Polo are two of our favourites this season, and they pair perfectly with the Archive Adjustable Cap. For shorts, the St Goliath Fairhaven and Kaiser Cargo shorts are comfy enough for a day on the boat and smart enough for the pub.

For the kids: made to be worn hard

Kids clothes need to survive a summer of running, swimming and everything in between. The Rip Curl Surf Shack Muscle and Script Walkshort are a great outfit for boys aged 8 to 16, and we've got matching UPF rash tops and swim sets for the little ones too. For the girls, the Eve Girl Hibiscus Tee and Maeve Relaxed Denim Short are a sweet, easy combo for everyday wear.


Don't forget sun protection. Our UPF 50+ rash vests are a must for long days by the water.

Finish the look

A pair of Birkenstocks will take you from the beach to the shops all summer long, and our Zafino jewellery is waterproof, so you can wear it in the pool without a second thought. Looking for a gift? Our Matching Set Gift Box from Natures Breeze, a local candle brand to Myrtleford VIC, comes packed and ready to give.

Come and see us

We love helping you find the right fit, so pop in and say hi at 51 Standish Street, Myrtleford. We're open weekdays 10:30am to 5pm, Saturdays 9:30am to 3pm and Sundays 10am to 2pm. Can't make it in? You can shop the full range online at elkemi.com.au, with free standard shipping on orders over $149.99.


See you soon,

Amy and the Elkemi team

Thanks for shopping local.

Amy, Elkemi Myrtleford

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